Klaviyo Product Feed: 9 Tips to Power Dynamic Emails That Convert

Ever wondered how brands send emails with perfectly timed product suggestions — like the exact pair of trainers you viewed yesterday? That’s your Klaviyo product feed at work. It’s the live link between your store and Klaviyo, keeping product names, images, prices, and availability accurate — and powering every dynamic email block without manual updates.

What Is the Klaviyo Product Feed?

A product feed is the data bridge between your store and Klaviyo. It syncs item names, prices, images, inventory levels, and categories in real time — so your emails always reflect what’s actually in your store right now, not what was there when you last clicked “send.”

How to Set Up Your Klaviyo Product Feed

Follow these steps to configure your feed and start powering dynamic email blocks with live store data. This applies to Shopify, WooCommerce, BigCommerce, and custom catalogue integrations.

1

Navigate to Content → Products in Klaviyo

Switch to the Product Feed tab, then click Create Product Feed.

2

Name Your Feed

Give it a clear, descriptive name. No spaces, no special characters, and no leading underscores — Klaviyo uses this name to identify the feed in your templates.

3

Select Your Catalogue

If you have multiple catalogues, pick the one you’re targeting. If you only have one, Klaviyo will auto-select it.

4

Choose Product Priority

Select how products are ranked in the feed. Classic options include Best-selling and Newest. Personalised options include Recently Viewed and Added to Cart — both use up to the last 90 days of customer behaviour.

Klaviyo product feed priority settings — choose how products are ranked for each customer Klaviyo Product Feed Setup Guide →

5

Set a Personalised Fallback

If you chose a Personalised feed type, set a fallback for customers with limited behavioural history — such as Best-selling. This ensures the feed always has something relevant to show, even for new subscribers.

6

Apply Filters

Optionally add filters to refine what products appear: Category includes/excludes (supports multiple categories), Stock level (min or max — leave one blank to default to zero or unlimited), and Price (min or max). You can stack multiple filters to fine-tune recommendations.

7

Save and Verify

Click Save Product Feed. To edit later, go to Content → Products → Manage Product Feeds. Always preview your block with a real customer profile before going live.

Shopify: Enable Behavioural Tracking

For personalised feeds to work on Shopify, you need to enable onsite tracking so Klaviyo receives Viewed Product and Added to Cart events:

Enable Active on Site and Track Behavioural Events in your Klaviyo Shopify integration Klaviyo Shopify Tracking Setup →

With behavioural tracking active, Klaviyo can populate Recently Viewed and Added to Cart recommenders accurately. Without it, personalised feeds will fall back to your default (e.g., Best-selling) for every customer.

How Dynamic Product Blocks Use Your Feed

Dynamic product blocks pull live data from your feed and render it inside emails at send time. When your catalogue updates — price changes, new arrivals, stock adjustments — the block reflects the change automatically.

Dynamic product blocks in Klaviyo’s email editor — live store data rendered at send time Klaviyo Product Block Guide →

Segmentation Strategies with Product Feed Data

Your product feed is most effective when paired with Klaviyo’s segmentation engine. Combining behavioural and product-level data lets you deliver offers that feel curated — not generic.

Feed Optimisation for Better Click-Through Rates

Even small tweaks to your product feed setup create measurable lifts in engagement and revenue. Test these systematically — and always look beyond clicks to ensure CTR lift translates to actual revenue.

Klaviyo A/B testing — measure CTR and RPR lift between different product block setups A/B Testing in Klaviyo →

Advanced Product Feed Tactics

Once your basic feed runs smoothly, fine-tune it for higher ROI and more precisely targeted recommendations. These tactics align feed data with lifecycle triggers for smarter, more profitable campaigns.

• Tag seasonal items: Label products with tags like Holiday or Summer to power timely promotions that automatically surface the right products at the right time of year
• Category-specific feeds: Build dedicated replenishment flows for recurring purchases — coffee, skincare, supplements — using category filters to keep products hyper-relevant
• Use metadata attributes: Tap into fields like gender, style, or routine_step to create hyper-personalised blocks that feel bespoke
• Exclude low-margin SKUs: Use price and category filters to keep focus on products that maximise profit — not just fill the block
• Exclude out-of-stock items: Apply stock-level filters to ensure customers never see a product they can’t actually buy today

Troubleshooting Klaviyo Product Feed Issues

Even well-configured feeds can break due to sync errors, missing schema, or mismatched data. Use this checklist to diagnose and fix issues fast.

Content → Products in Klaviyo — check sync status, manage feeds, and diagnose issues Klaviyo Catalogue Management →

Tracking & Improving Feed Performance

A product feed should earn its place in your campaigns. Monitor these metrics regularly to prove ROI and continuously improve content.

Frequently Asked Questions About Klaviyo Product Feeds